Feeling stuck on what to write about on Substack? You need my Substack planning & strategy service!

I see it happen time and time again on Substack. Creatives and writers set up a new Substack publication and have no problem writing their first few posts. But, after a while, it becomes harder to keep up momentum trying to think of what their next Substack article can be about. In the end, they freeze and stop posting altogether.

Sound familiar? You’re not alone.

That’s why I’ve created my Substack Content Planning Service, to help you map out unlimited posts and content that you’ll never have to feel stuck again.


What exactly is My Substack Content Planning Service?

Content Strategy Session:

We’ll work together to brainstorm topics and themes that you’re passionate about, that resonate with your audience and that align with your goals and values.

Content Calendar Planning:

Once we know your key topics and themes, we’ll get to work mapping out your content. We’ll look at your business as a whole and plan content that includes key dates, promotions, launches, and evergreen content, making Substack work in and for your business.

Content Repurposing:

We’ll review your existing content and identify any that we can refresh, rework or repurpose across Substack (and also social media and other platforms like Pinterest and YouTube).

Content Organisation:

I’ll help you to create categories and tags for you to organise your Substack posts, and make it super easy for your readers to navigate and find what they’re looking for.

Custom Content Roadmap:

By the end of our time together, you’ll have created a tailored action plan that makes creating content simple and stress-free, and you’ll never have to worry about what to post again!


  • "Sophie was a joy to work with - she knew intuitively what I needed and just got on with it!"

    Suzy Walker, Heart Leap Substack 

  • “Working with Sophie is a creative business owners dream.She’s organised, creative, understands tech and social media and she’s brim full of ideas!Highly recommend Sophie’s work, classes and courses.”

    Claire Venus - Sparkle on Substack


Who is this service for?

  • Creatives who want more structure and less guess work with their Substack content.

  • Writers looking to stay consistent without feeling overwhelmed or burning out.

  • Anyone who’d like to bring their existing content to Substack and needs a clear plan on how to do it effectively.

  • Small business owners who want to make Substack part of their wider business system, making it work in and for their business.


How This service Benefits Your Substack:


  1. Consistency builds trust with your audience and gives them an opportunity to look forward to receiving your posts.

  2. A clear plan ultimately saves you time and energy and reduces stress and overwhelm.

  3. Repurposing your existing content into Substack posts means you’re not starting from scratch, and you have an archive of content ready for your readers to enjoy.

How It Works:

  1. Complete the Form:
    To kick things off, you’ll complete a quick form where you can share more details about your Substack, your business, and any goals you have for your Substack. This helps me understand more about you and prepare for our chat.

  2. Quick chat: We’ll then meet and have a chat to go over your responses and make sure we’re a good fit for each other. I want to understand more about you and how you see Substack working for your business, and this is a good opportunity to go deeper before we start working together.

  3. Strategy session: We’ll meet for our content planning and strategy session where we’ll map out and build a clear plan for your Substack and how it fits within your wider business system.

  4. Custom content plan: I’ll create a personalised plan of action with actionable steps for you to work through to bring your content to life and stay consistent going forward.


The Investment

£350 - includes strategy session, a custom action plan and roadmap, and follow-up email support for 1 week.

This service is designed to give you clarity, structure and a simple approach to your content.

Ready to simplify your Substack content? Click below to complete the form.

Why Work with Me?

I’m also a creative who’s passionate about Substack, and all it has to offer. I know the ins and outs of building an engaged online audience, and I understand the importance of a simple and straightforward Substack experience to help attract new subscribers.

I’m here to help you simplify that experience for your readers. To help you get organised, and make your content and your Substack a serious part of your creative business. Because it can be!


Ready to Get Started?

If you’re ready to get clear on your Substack content, click the button below to get started.
Got questions? Contact me and let me know.