Substack
I’ve gathered all of my knowledge and experience and popped it into affordable, helpful and simple resources for creatives who want to setup and build their own Substack publication. I’m sharing it all here with you, including the free stuff!
Substack is fast becoming the place to be online, and I suspect its popularity will continue to grow in 2025. Which is all well and good, but it’s yet another platform to learn. Don’t worry! I LOVE Substack and I can do all of the back end fiddly stuff so that you can just write!
Whether you're just starting out or looking to refine your existing newsletter, I have you covered with my tailored Substack Services to help you create, organise and grow your Substack.
Explore my offerings below and discover how we can work together to make your Substack stand out while simplifying the process for you.
Substack Freebies
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Substack Freebies •
In the spreadsheet I’ve created for you, there’s an ‘example’ tab and a ‘blank’ tab for you to input your own schedule.
I’ve included an example of content for my free, paid and founding subscribers to my Substack publication, but you can use this template for other social media platforms, too
Keep going for products & services
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Skip to:
Plan your substack / social media content: A FREE Schedule
Substack Services
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Substack Services •
Skip to a specific service:
Complete Substack Setup
Perfect for new creators, this package ensures your Substack is set up professionally from the start. I’ll handle everything you need to launch your newsletter, including:
Branding and logo design.
Layout and design setup.
Post templates and thumbnails.
Content categories and tags.
About page and welcome email (x3) creation.
A planning session to map out your content.
Archive Tagging Service
Struggling to organise your archive of posts? Let me create a tagging system that organises your content, making it super easy to link to, and for your audience to find. I’ll:
Develop a series of custom tags
Tag all your existing posts for easy navigation
Provide a guide for future tagging
This service ensures your readers can easily find the content they love, and you can maintain a polished, professional archive.
Branding Essentials
A beautiful design helps your Substack stand out and keeps readers engaged. My branding essentials service includes:
A custom logo
Wordmark
Page breaks
Typography & colour palette set up
One set of revisions
A guide to maintaining your style
If you’re ready to elevate your Substack’s visual appeal, this is the perfect service for you.
Substack Formatting & Design Service
Don’t make it difficult for your readers to find and read your content; your writing deserves to be read, and your readers need your words!
Post Formatting
Make your posts clear, skimmable, and engaging.
Heading Structure – Use H1, H2, and H3 properly for a logical reading flow.
Introductory Hook – Format the opening lines to grab attention.
Embedded Media – Add images, videos, or graphics to break up text.
Call-to-Actions – Ensure readers know what to do next with bold buttons or links.
Footnotes & Links – Keep external resources clean and easy to read.
Homepage Design
Give new subscribers a great first impression, while making it super easy for your existing subscribers to find your content when they need it.
Header Customisation – Add your logo and wordmark for a cohesive look.
Featured Posts – Highlight key posts to guide your audience.
Updated Layout – Optimise your homepage for conversions and readability.
Subscription Options – personalise your subscribe message for more sign-ups.
Clean Navigation – Ensure categories and tags are organised in your navigation bar to make it easy for readers to explore your content.
Take the next step toward building a strong Substack publication that highlights and promotes your writing instead of hiding it in the depths of your archive.
Substack Copy Service
Feeling overwhelmed thinking about what to write and include in your About page and welcome emails? Let me take the pressure off and do it for you! I will design, format and write your:
About Page – One of the most important pages on your Substack, but one that is often an afterthought. A compelling introduction that tells your story, explains your mission, and makes your audience feel connected to you is what’s going to attract and convert your subscribers.
Welcome Emails (4 emails) – Once your readers have read through some of your content, devoured your About page and decided that you’re exactly who they want to hear from, their next step is for them to subscribe. By subscribing, your readers trigger an automatic welcome email (these differ depending on which level of membership they subscribe to) to onboard them, set expectations, and build engagement.
Add-ons available:
Hero Post
Contents Page
End-of-Subscription Emails
By the end, you’ll have a clear and consistent journey for your readers to subscribe to your publication and find what they’re looking for.
Content Planning
Overwhelmed by what to post on Substack? My content planning service helps you to get clear on your strategy, and stay consistent and organised. Includes:
A strategy session to brainstorm topics and themes
Look at your wider business and plan out key dates, promotions, launches and evergreen content into a tailored content calendar.
Reuse and repurpose existing content to work for Substack.
A custom road map with actionable next steps to creating consistent content on Substack.
I’m here to help you
Each service is designed with simplicity and efficiency in mind, ensuring you can focus on what matters most: connecting with your audience. If you’re unsure which service is right for you, feel free to reach out for a consultation. I’m here to help you bring your Substack vision to life!
While you’re here, why not check out my Substack publication and join a wonderfully supportive community of creatives?